Thursday, July 17, 2008

TransferJet takes wing

Talk about being blindsided. I thought Sony's announcement at CES about its ultrawideband-based TransferJet technology was an anomaly, something that would die a quiet death. Surprise, a slew of consumer companies are saying this morning they will participate in an effort to standardize the technology.

Well at a claimed 560 mMbits/s (PHY rate?) and an easy touch-to-associate user model, they have a good start. And now with giants such as Panasonic, Samsung, Toshiba and a handful of camera companies behind them, they have some clout.

As PR guru Susan Cain who forwarded the TransferJet release to me said, "Just what we need another wireless consortium!" Yeah, we have wireless USB, WirelessHD (60 GHz), WiFi Alliance, WiMedia, more out there now and more yet to come I know for a fact. Gotta find out more…


Anonymous said...

The technology looks interesting from an end consumer perspective. Just touch two components together and instant data exchange. Sounds simple and elegant almost like something Apple might do. Given the plethora of electronics and the goal of centralizing content management, the touch mechanism might make it possible for home servers / media PC to provide fast and relatively hassle-free content exchanges based on understanding the type of device and perhaps eventually tying it into content management, e.g. exchange device ID and figure out what content should be sync'ed up.

Given its short distance, one can see consumers just laying their cell phone or iPod / iTouch on a home server center and getting everything sync up with no real hassle. Talk about simplicity and perhaps the ultimate ease-of-use since people like to lay their personal electronics down on any flat surface for some period of time a day.

Anonymous said...

Isn't Pulse-LINK already shipping a chip that does one Gbps+ throughputs. How is this different? Also what good is one or two inches, I'd like to see at least a meter. What problem are they trying to solve?


Rick Merritt said...

I believe the Pulse~Link uses a much wider swath of spectrum to reach longer distances, but that can also raise more regulatory issues for use in different geographies.

My understanding is that by restricting frequencies Sony achieves something useful and easier to manage for OEMs and end users.

The problem Sony is solving is how to easily get pix from a digital camera or movies or songs from a media player to a digital TV or stereo system.